Facebook:
-Making an out of the ordinary facebook group.
-Control and experimental event. (create one group that "expects" people to come for a huge party/event, and create another group that is just a friendly get together."
-Hypothesis: We would expect more of our peers to attend the actual party.
-Testing number of likes, comments, attendances.
Cards:
-Giving a birthday card, not giving a gift card or money along with it.
-Anniversary: Not ending it with "I love you."
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